As leaders in the delivery of creative visual stimulus – Candy have embraced the rapid development of AI and how it can enhance our current offerings, to make our clients and their brands creative development even more powerful. Welcome to Candy AI.
AI image generation has revolutionised visual stimulus in advertising by enabling rapid ideation, personalised content, cost and time efficiency and more detailed visualisation. AI tools can generate realistic images from text descriptions, allowing for immediate and diverse visualisations of creative concepts. When put into the hands of artists and the right expertise, its true potential unlocks.
All agencies and their brands need to iterate early in the creative development process to realise their ideas full potential. With AI in the hands of Candy’s stellar team of artists, this human creativity is amplified. Delivering multiple visual iterations early in the creative development process at speed previously unthinkable, empowering creative bravery.
Personalised ad content can be storyboarded at scale using AI, creating multitude of variations tailored to different demographics. Additionally, AI can extrapolate storyboards from small amounts of input, saving considerable time and money in the production process. Lastly, AI’s ability to generate high-quality images enriches the detail, leading to more compelling, convincing storyboards and adverts.
As a tool in the right hands, AI is a powerful addition and the real intelligence exists in the prompts. With our rich knowledge of art, history of art, film and photography we are uniquely placed to extract the very best from AI – delivering stunning Visual Stimulus, Human Creativity, Human Insight – Powered By AI.
Development – Iteration – Validation In developing our work, we move away from what we can do, to what we should do based on our powerful and insightful integrated, iterative, research process.